Are you ready to take your investment game to the next level? If so, you might be considering investing in precious metals like gold coins, silver bars, and bullion. You can also invest in your future by opening a gold IRA.
In order to invest in precious metals, you need to work with a precious metals dealer. One of these is Hero Bullion.
Today, I want to take a look at Hero Bullion, see how they perform in the precious metals market, and specifically look at things like customer satisfaction, reliability, and fees.
Key Takeaways from This Review
- Transparent pricing – Hero Bullion is very clear and upfront about pricing, and it updates its prices as the market changes. This helps customers make informed investment decisions
- IRA-eligible bars and coins – Though Hero Bullion sells more than just IRA-eligible metals, the metals that are eligible for IRAs are clearly labeled.
- Low minimum – Hero Bullion gold IRAs can be started with a minimum of $10,000, which is on the low side compared to other gold IRA companies.
Intro – What Hero Bullion Offers
Hero Bullion is a precious metals company known for its focus on transparent pricing, clearly marked IRA-eligible products, and a no-pressure buying experience.
For those who are saving for retirement, physical metals can help to diversify your portfolio, and they can work as a hedge against inflation.
When I started looking at Hero Bullion, three things immediately stood out to me:
Clear Pricing
Many companies hide prices on their website, and customers have to call to get the price. Then, they get stuck in a cycle of high-pressure sales. Hero Bullion provides pricing online, and they list the premium, or upcharge, over spot price. This is unusual for a bullion dealer, but it will help consumers compare prices.
Compliance
Hero Bullion sells a lot of products, from gold bullion and silver coins to platinum, copper, palladium, and titanium. However, not all of these are eligible for an IRA. So, if you are interested in that, you will know exactly which coins you can choose.
Education First
Finally, I noticed all of the educational resources that are available. Hero Bullion ensures that its customers understand how precious metals investing works.
Setting Up an Account on Hero Bullion Before a Purchase
Setting up an IRA account with Hero Bullion isn’t complicated, but it does involve several steps.
Step #1 – Speak to Customer Service
Typically, the first thing you will do if you are looking to invest in an IRA is speak to a customer service representative. You will confirm your goals, ensure that you have the $10,000 minimum to start, and then speak about which coins and bars qualify for an IRA. Hero Bullion is known for its responsive customer service, and they will even make suggestions from their range of products to help you meet your goals.
Step #2 – Choose a Custodian
Once the account is set up, you will then need to choose a custodian. Per IRS guidelines, Hero Bullion cannot act as the custodian, which is a company that manages the IRA. This is extremely common in the precious metals industry, and Hero Bullion works with several custodians, so you can choose the one that is right for you.
Step #3 – Fund the IRA
The chosen custodian will then help you fund the IRA account either with a rollover from a 401(k), a transfer from an existing IRA, or you can fund the account with cash.
Step #4 – Choose Your Metals
After the account is funded, you can choose your metals. Keep in mind that you can choose from many different IRA-eligible gold and silver products, plus certain platinum and palladium products. Hero Bullion stands out by having more choices than most companies in the industry, but not all of the products can be added to an IRA.
Step #5 – Choose Your Depository
Metals for an IRA cannot be stored at home. You need to store them in an IRS-approved depository. Hero Bullion works with several depositories. All of these storage solutions are safe, IRS-approved, and audited. Here, your metals will stay until you retire.
Hero Bullion Platform – How it Works
Buying metals on the Hero Bullion platform is just as easy as shopping online for anything. There are some things that stick out and make Hero Bullion stand out.
Transparent Pricing and Premiums
When you start shopping on Hero Bullion, you will see clear pricing, product information, and dealer premium. Seeing this markup will help you make a better buying decision.
Eligibility Tags
Another thing that I find impressive about Hero Bullion is that it labels the products as IRA-eligible. This way, you know if the product can be added to your IRA account. This makes it easy for both beginner and experienced investors to shop.
Large Catalog of Products
There is a very large catalog of products available from Hero Bullion, and you can browse by metal type, weight, format, and even only see IRA-eligible options. Hero Bullion has competitive prices and free shipping if you spend more than $149. If not, you can still get secure shipping; you will just need to pay for your shipment. Some of the products available include:
- American Gold Eagles
- American Silver Eagles
- Canadian Maple Leafs
- South African Krugerrands
The company also has gold and silver bullion, rounds, bars, and other products from government and private mints from around the world.
When you start ordering your metals, you will notice that before you check out, there is a “price lock” of 10 minutes. This helps ensure that the price remains the same since metal prices can change very quickly. If you are buying metals for an IRA, the metals will be shipped to your chosen depository. If you are buying for personal investment portfolios, you can choose from different shipping options.
Hero Bullion’s Features – Customer Service and Pricing
Customer service seems to be important to Hero Bullion, and the company states that the representatives are discreet, trustworthy, and help guide customers to make informed decisions about their investments. They have an education-first approach to sales and cater to those who are not seasoned investors.
After purchasing metals, you can track your order and ensure that it is securely and discreetly shipped.
Concerning pricing, the company maintains customer satisfaction by offering cost-effective ways to invest. With all of the detailed information on the product pages, you can tell if the product is a good value or overpriced. You want to be well-informed about pricing before you buy, and Hero Bullion’s competitive pricing stands out in the precious metals industry.
Hero Bullion Customer Reviews
Reading positive reviews, as well as looking at complaints, can really help investors decide if a company is right for them. Here are some reviews from other customers:
Google Reviews
With more than 8,400 reviews on Google, Hero Bullion has a 4.9/5 star rating. Based on these reviews, people believe that the company offers great customer service, many mentioned the trustworthiness associated with Hero Bullion, and most believe that the pricing is fair.
TrustPilot
On TrustPilot, Hero Bullion has a rating of 3.2/5 stars. However, there are only 12 reviews. Out of those 12 reviews, 10 of them were 5-star reviews and 2 were 1-star reviews. The 1-star reviews were also a bit strange. One of them was blaming the company for stealing their mother’s life savings, and the other was complaining that the company would not accept his money because it was flagged as fraudulent by Hero Bullion’s system. All of the other reviews are extremely positive.
There are five reviews on Facebook, and 68% of those reviewers recommend Hero Bullion. Again, there were just two reviewers that don’t recommend the company. One of them had never used the company at all and simply doesn’t recommend it because there aren’t a lot of reviews. The other complaint stated that they contacted the company but never got a response.
Pros and Cons of Hero Bullion
Pros of Working with Hero Bullion
- Real-time, transparent pricing
- IRA-eligible products are clearly labeled
- No high-pressure sales
- Accurate order tracking
Cons of Working with Hero Bullion
- Fees for storage and custodians are not listed
Challenges of a Hero Bullion Gold IRA
Many people are reading this review because they are interested in an IRA. Though I am a big fan of gold IRAs, there are some things that are important to consider:
First, you need to consider market volatility. Gold can be a hedge against inflation, and it is a valuable resource that shows it can be a safe way to protect your wealth in times of economic volatility. However, the price can still go up and down, and gold tends to stabilize, or even fall in price, when the economy is doing well.
Another thing to consider is liquidity. Selling metals is very different than selling a stock. It’s not an instant transaction, and it can take several days for the process to be done. This is especially the case if you have a depository and custodian involved in the process.
You also need to remember that there are fees and additional costs associated with IRAs. These are not listed here because the custodians and depositories make their own prices and fees. Typically, you will need to pay a setup fee, an annual fee, and storage fees. The average fee for an IRA is about $200 – $250 a year, but this depends on the company.
Additionally, you need to consider compliance. The IRS has strict rules about what metals can go in an IRA. Also, you cannot store metals in an IRA at home. Instead, the IRS wants the metals in a depository to ensure security.
Also, I want you to consider portfolio diversification. Some people add gold to their portfolio…and then they add more…and more….and more. Then, they have a huge concentration of gold but not a lot of other investments. This can be dangerous if the value of gold falls.
Finally, when it’s time to take required minimum distributions if you have a traditional IRA, the custodian can actually sell the metal you have for cash, or they can distribute the metals. This might create a taxable event. In this case, you will ned to pay those taxes.
Hero Bullion Reviews – My Final Thoughts
Hero Bullion is a reputable company that I recommend for physical precious metal purchases. For an IRA, I think there may be other companies that are better for investors. The reason for this is that Hero Bullion doesn’t specialize in gold IRAs, and other companies do.
If you are looking to add precious metals to your IRA or 401(k), consider these firms:
With precious metals, though, the company has clear premiums, real-time pricing, and an easy way to shop. You can easily pay for your metals with a check, credit cards, bank transfer, or other methods. The company is generally known for prompt shipping, and it has, overall, very positive reviews.
Hero Bullion is best for those who want to buy physical gold in an easy way without a high-pressure sales experience. There is a lot of pricing clarity here, and it’s perfect for those who don’t need a lot of guidance when buying precious metals.
Hero Bullion isn’t for everyone. If you are looking for a full white-glove experience with someone walking you through every step, Hero Bullion isn’t a good choice. Also, if you are new to investing, and you don’t quite understand the industry, it’s probably a good idea to check other companies.
A Hero Bullion Gold IRA provides a clean, confidence-building way to add physical gold to retirement savings. The $10,000 minimum sets a meaningful starting line, and the partnership model with approved custodians and depositories complies with IRS requirements while keeping the investor in the driver’s seat. The tradeoffs—volatility, liquidity timelines, and third-party fees—are intrinsic to physical metals IRAs, not to Hero Bullion specifically. With transparent pricing, product eligibility labels, and responsive service, Hero Bullion makes those tradeoffs easier to understand and manage.
As with any retirement decision, consider your time horizon, risk tolerance, and overall asset mix. Many investors use gold as a long-term diversifier rather than a short-term speculation. If that aligns with your plan and you value clarity over hype, Hero Bullion is well worth a close look for your precious metals IRA purchases.
About Tim Schmidt Sr.
Tim Schmidt is an Entrepreneur and Serial Investor. Since 2012 he’s been an advocate of alternative investments using a Self Directed IRA. His work has been featured in Yahoo! Finance, USA Today, Business Insider, and Tech Times, among others.
